As part of YouTube Kids’ activation for the official White House Easter celebration, Lucila was commissioned to create the main illustrated character: a cheerful, branded bunny designed to guide families through a playful and immersive world of learning. The bunny appeared throughout all themed activity zones—crafting, dance, reading, yoga—each one inspired by the educational and creative content on the platform.
In addition to the central character, she illustrated a full suite of large-scale visuals that transformed the venue into a vibrant, kid-friendly universe. Her work was applied across wall murals, stage design, signage, apparel, patches, and interactive elements, helping to create an engaging and cohesive visual experience.
The challenge was to design artwork that was both impactful at a spatial scale and adaptable across multiple physical formats, while remaining aligned with YouTube Kids' brand identity. Lucila’s illustrations played a key role in shaping a joyful, memorable atmosphere for thousands of children and their families.
Creative Director: Charmie Shah
Art Director: Lacey Waterman
Illustrator & Designer: Lucila Perini
↑Llevame arriba!